Selected Work

A selection of global creative direction and brand experience projects across luxury fashion, beauty, jewelry, and lifestyle.

Retail Experience

Retail Experience
Activations & Pop-Ups

Activations & Pop-Ups
Store Design

Store Design
Travel Retail

Travel Retail
Visual Merchandising Systems

Visual Merchandising Systems
Innovation & Prototyping

Innovation & Prototyping
Pink retail booth with large portraits of a woman with dark hair, makeup, and flowers in her hair, advertising Kylie Cosmetics, located outside a modern building with glass and steel architecture.
Pink themed store interior with curved counters, a large poster of Kylie Jenner, and a neon sign reading 'Cosmic Kylie Jenner' on the wall.
A Marc Jacobs fragrance display in a shopping mall featuring a large digital screen with a Daisy Wild perfume advertisement, decorated with white daisies and green accents.
Fashion model standing in front of a floral display with a blue sky and clouds, displaying the brand name 'Daisy Marc Jacobs'
A vintage metal Volkswagen van with a promotional setup for CK one essence perfume, featuring advertising posters and bottles, parked outdoors in an urban area with trees and a building in the background.
Calvin Klein perfume display at an exhibition with a large bottle graphic and promotional posters, surrounded by people and booths in the background.
Display of Calvin Klein fragrance bottles called Euphoria in a modern retail store with purple neon lighting.
A decorated dining table set for an event with pink and purple flowers, plates, and glassware, positioned in front of a large poster of a woman with dark hair, dark lipstick, and wearing a black outfit. The poster displays the text "euphoria Calvin K
Estée Lauder kiosk in a shopping mall with pastel blue and white colors, featuring a vintage scooter and a small cart, surrounded by advertisements for beauty products.
Display of Estée Lauder Double Wear foundation bottles with pink liquid and gold caps in a retail store.
Colorful display featuring three large classical-style pedestals in red, orange, and yellow, with fashion mannequins on top, and a vibrant rainbow neon light installation in the background with the brand name Versace.
Display of handbags and accessories in a luxury store with artworks on the wall.
Decorative mirror display at Tiffany & Co. with geometric mirrored design, set in a pastel-colored display booth with a yellowish gold stand.
A Tiffany & Co. jewelry display made of glass and metal with a large illuminated sign and surrounded by decorative white and blue flowers, located inside a shopping mall.
Fashion mannequins displaying various dresses and clothing on a circular stage with a star-themed backdrop and the word 'celebration' projected in the background.
Night view of a Giorgio Armani store with illuminated windows displaying mannequins and fashion posters.
Multiple watches and clock faces featuring Cartier branding and Roman numeral designs, set against a surreal, multi-dimensional background of sky and abstract shapes.
Red modern building with Cartier logo and circular design featuring the name 'TIME UNLIMITED' on the front.
Interior of a stylish, pink-themed room with a white desk, pink chairs, a pink sofa, and decorative objects on shelves, including lamps, artwork, and vases, with large windows and greenery outside.
Display booth in a shopping mall with branding for Cartier and Clash of Couture, featuring a large wrapped spherical structure and modern gold-accented shelving.