Calvin Klein — CK One Hair & Body Mists

Retail Experience | Global Launch 2025

The Challenge

Expand the CK One universe beyond traditional fragrance by entering the fast-growing perfume mist category — re-engaging Gen-Z consumers through a culturally relevant physical experience.

Expand the CK One universe beyond traditional fragrance by entering the fast-growing perfume mist category — re-engaging Gen-Z consumers through a culturally relevant physical experience.

My Role

Global Head of Department, Retail Experience.
Led the creative direction and design of the launch environment, developing the Mist-O-Mat — an object-led concept inspired by 90s New York laundromats and the idea of scent as a second skin

The Challenge

Launch day: 1,270 units sold | USD 60K sales-out (1 location)

  1. Reach: 15M impressions | USD 600K earned media value

  2. Business: Mists drove 21% of total CK sales | Total CK +8%

Key Moves

Designed a modular, scalable pop-up system for global rollout

  1. Translated CK One’s inclusive DNA into a playful, sensorial retail experience

  2. Embedded social-first moments to drive visibility and cultural amplification

Impact

Next

Activations & Pop-Ups