Calvin Klein — CK One Hair & Body Mists
Retail Experience | Global Launch 2025
The Challenge
Expand the CK One universe beyond traditional fragrance by entering the fast-growing perfume mist category — re-engaging Gen-Z consumers through a culturally relevant physical experience.
Expand the CK One universe beyond traditional fragrance by entering the fast-growing perfume mist category — re-engaging Gen-Z consumers through a culturally relevant physical experience.
My Role
Global Head of Department, Retail Experience.
Led the creative direction and design of the launch environment, developing the Mist-O-Mat — an object-led concept inspired by 90s New York laundromats and the idea of scent as a second skin
The Challenge
Commercial impact at launch:
• 1,270 units sold on day one generating USD 60K from a single location
• 15M impressions and USD 600K earned media value
• Mists drove 21% of total Calvin Klein sales
• Overall CK brand performance increased +8%
Key Moves
Designed a modular, scalable pop-up system for global rollout
Translated CK One’s inclusive DNA into a playful, sensorial retail experience
Embedded social-first moments to drive visibility and cultural amplification
Impact