The Concept
Inspired by Marc Jacobs’ jewelry block charms and the ritual of holiday decorating, the concept reimagined ornamentation through a campy, opulent lens.
The pop-up was designed around a cube — referencing immersive cube installations by Megan Geckler — and expanded into a system of stacked cubic elements used both as focal points and decorative architecture.
Marc Jacobs — Holiday Cube Concept
Innovation & Prototyping | Seasonal Pop-Up System
Global | Holiday Concept
The Challenge
Create a holiday concept that captured the joy, excess, and playful spirit of Marc Jacobs — while remaining highly scalable, lightweight, and cost-efficient for global rollout.
The project needed to balance creative impact with production feasibility, enabling markets to execute confidently across different store formats.
My Role
As Global Head of Department, I led the creative concept, prototyping strategy, and material development, working closely with production partners to translate a bold idea into a buildable, repeatable system.
Prototype & System Logic
Modular cube system adaptable to multiple footprints
Elements scalable in size, quantity, and configuration
Designed to function as both display and décor
To enable global execution, materials were engineered using a lightweight, foldable cardboard substrate, richly printed to achieve depth and visual impact — delivering strong results while remaining cost-efficient and easy to shipKey Highlights
Strong visual identity rooted in brand iconography
Lightweight, foldable construction optimized for global production
Detailed technical studies and specs provided to markets
High creative impact with controlled production costs.
Why Innovation & Prototyping
This project reflects my belief that strong creativity must be engineered.
Understanding materials, structure, and constraints is essential to designing ideas that can move from concept to execution — confidently, consistently, and at scale.
