‘‘ AERIN Beauty is a luxury fragrance brand inspired by the signature effortless style, aesthetic point of view, and heritage of its founder, Aerin Lauder .
As part of the brand’s international expansion, Aerin’s collection launched in the U.K. in the Fall of 2016 before expanding to Korea and the Middle East for the first time.
It all started with the simple idea of being herself. "Although beauty is my heritage, home and accessories are my true passion," says Lauder.
Beauty products and fragrances feature in the Aerin collections, alongside home and fashion accessories. But the key is that the brand reflects Lauder's own personal style as a mother and businesswoman, and that is what customers are buying into on a global scale.