‘‘ Emporio Armani came about in the early 1980s after considerable success with the Giorgio line. In addition, Emporio Underwear, Swimwear and Accessories arrived on the scene in 1982.
In terms of a marketing strategy for this sub label, Armani opted for innovative means that included television spots and huge street advertisements. A partnership with the film industry was established, not only for exposure but also as a catalyst for creativity.
This brand has attracted some high-profile names to be its faces, such as David and Victoria Beckham, Cristiano Ronaldo, Rafael Nadal, Megan Fox and Rihanna.