‘’A world of knit, color and creativity – the definitive story of the
Benetton brand. The retail space is a vivid mix of vibrant color
spectrum of apparel & accessories .The true Benetton style it is a
celebration of diversity.
Benetton Group is a global fashion brand based in Ponzano Veneto, Italy. The name comes from the Benetton family, who founded the company in 1965. Benetton has a network of about 5,000 stores in the main international markets
In the 1980s, is the debut of the United Colors of Benetton calling to mind socially conscious, multicultural advertising and airy boutiques filled with sweaters in every color imaginable.
Benetton’s advertising was viewed as a marker of social change. And as a thriving company, it had somewhere in the vicinity or 500 or 600 stores in the United States, eventually downsized to 40 U.S. stores positioning itself in the market as equivalent labels such as J. Crew, Abercrombie & Fitch, Uniqlo, Target, Club Monaco, Zara, and a host of others